1990 Model of the 1990s. Another point to ponder is the socialization of mobile telephony, it has been possible thanks to reduced costs and product technologization. By 1991, the mobile phone was seen as a product for elites and there were about 15 million users of these devices throughout the world. By 1996, the number of users already reached 135 million and now estimated at 1,400 billion on the planet. In many countries, mobile phones far exceeds in number of aircraft, fixed telephony. For an increasing number of people, the mobile phone is an essential working tool. In Hong Kong, for example, newspaper delivery all communicate through mobile phones. In Spain the number of mobile phones quadrupled the population, or the case of Argentina, which became one of the countries of Latin America with greater consumption of mobile telephones (per capita).Nokia Group was visionary enough to include quality standards that today the majority of mobile phones incorporating, for example, the data shown on the small screen of the device, the colors of the covers and ring tones. The company has experienced rapid transnationalization if one considers that in 1986 41 percent of its sales are concentrated in Finland, ten years later, put there only 6 percent. Simultaneously, the conquest of new markets was swift and dramatic. In 1986 the markets in the Americas and Asia Pacific were not important, while in 1996 the Nokia Group and placed 16 to 22 percent of its total sales in those latitudes respectively. For the Group Nokia Mexico is a very important growth market. In Central latitudes are consortia competitors like Motorola and Sony Ericsson, whose products have wide acceptance among consumers.Part of the fierce competition it faces in the Mexican market, Nokia Group has tried to compensate with an aggressive presence in South America, especially in Paraguay, Brazil, Venezuela and Colombia. However, the Mexican market recovery after the 1995 crisis (which resulted, among other things, a growing demand for mobile phones), and the dynamics generated by the FTA of North America (NAFTA) especially in the field of telecommunications, warn about the development of new strategies for expanding the activities of the Finnish consortium in Mexico. In 1998, Bill Gates got in touch with the president of Nokia to put to the desirability of creating a whole operating system between Nokia and Microsoft, designed to dominate the world of telephony as it did with Windows for PCs. The project never started and Nokia led a group of companies also made by Motorola, Panasonic, Sony Ericsson, Psion and Siemens, which gave birth to Symbian OS.The logistics and economies of scale are two of the great strengths of Nokia that they do prevail over rivals. But the situation can change rapidly in the near future. In the U.S., for example, Apple and RIM have supremacy over Nokia in the field of smart phones. In October 2009, Nokia sued Apple claiming that the consortium had used the bite block 10 of the Finnish company patents in wireless communications, including data transfer. In December, Apple quickly responded by accusing Nokia of 11 violations of its patents and lawyers for the company argued that other companies must compete against Apple creating, not stealing inventions.Nokia, furious, turned, also in December, the International Trade Commission United States (U.S. International Trade Commission) to ask him, given that Apple has won a patent to the Finnish company, then the American Union should prohibit the importation various Apple products, including iPhone, Macs, and iPods. As expected, on 10 January, Apple countersued Nokia, also before the commission, although the details of the complaint, at the time of writing had not been released . Nokia put more phones in the world that Apple (annual sales are to the first case, 57 billion versus 37 billion), although the profits are lower for Nokia. In 2007, the Finnish giant’s earnings measures in accordance with its market share was 64 percent, but two years later had dropped to 32 percent. That, however, is not their biggest problem.As a company, Nokia is well established in areas of hardware. The problem is that the smart phone requires much software, or services.
