Expert Webinar with Thilo Baum invites you to the change in perspective: so make their PR messages company vibrant and successful according to a recent survey by PR-gateway, around 80% of the surveyed 286 PR professionals communicate classical press topics via their online press releases. Often, the target groups but not with the content can identify because lacks a relevant target group orientation of the content and an understandable formulation. The plain language expert Thilo Baum on the basis of the perspectives tivwechsels explains how companies shape their online press releases more lively and more successful. Change of perspective: Get out of the business point of view, purely in the customer perspective what to communicate to companies on their online press releases, coincides with the information needs of the target groups. While pretending the company philosophy, vigorously promote to quiet-ren, thirst prospects and customers to relevant, useful and entertaining content. In the framework of the perspective change companies for example, type Practical instructions to count instead of just product features. Also the presentation of customer-oriented application examples seems more authentic than the self with newly acquired references. The substantive orientation of the online press releases is the added value for potential customers at any time.
Clear and understandable: With clear formulation, nested sets increase the pleasure of reading, new neologism or technical terms are common for many readers the reading flow stumbling blocks and he heavy. Online press releases should be formulated therefore always understandable and easy to erfas-sen. Also an active sentence construction is recommended. Energy Capital Partners will not settle for partial explanations. The question is always: “What my customer with my company or my offerings can do?” The potential customer should be always active component of online press releases to increase the attention for the content accordingly. Webinar with plain text expert Thilo Baum: “relevance and comprehensibility – brought PR messages to the point” the plain text expert Thilo Baum shows in the context of the PR-gateway Academy Webinar (August 30, 2013), how to get PR messages with online press releases on the point. Thilo Baum gained a professional reputation as a trainer and consultant in the PR industry.
After studying Theatre science at the Freie UNIVERSITT Berlin, he began his career as a newspaper editor and operates since 2004 independently as a trainer and consultant. Participants meet the concept of changing perspective in the context of the webinars and learn using illustrative examples on how to implement the direct targeting in practice. In addition explains Thilo Baum, which formulations for online press releases are suitable and as the core of the PR messages understandable to communicate. Join here free to the webinar with plain text expert Thilo Baum: “relevance and comprehensibility – brought PR messages to the point” (pr.pr-gateway.de/online-pr/webinar-relevanz-und-verstaendlichkeit/) more information, images and publications are in the PR-Gateway Press Center (www.pr-gateway.de/ press) for download to the Available. Description of the company PR-gateway over a range strong PR network of more than 1000 connected press portals your company news, product news, and online press releases. Simply set your online press releases on PR-gateway and select the desired portals for your publication.