The paradox of information linked to the competitive intelligence by Cristian Ramirez Gaston strategy is the oldest word of all time, since the empires that sought to conquer new lands until today that apply to organizations in search of new markets. We have studied many schools strategy that proposed various alternatives either to win a battle, to dominate a field or well to obtain competitive advantages. But what we are going to study in this article it is as a strategy composed either in an organization, nation or Government. The basic and fundamental part of the strategy which is the central core to my understanding of it is information because without this we can not act accordingly or much less schedule the appropriate strategy to achieve the desired objectives. It is what leads me to think and worry if really you can craft a strategy such which has been planned since the information that we may have at the time of assembling a strategy is already old and constantly changing. It is what is called in the field of physics Quantum paradox of information, where the information is lost and is contradicted by classical physics. Here try to prove the same, the information we have to develop a strategy for example to gain more participation in a segment can lose or disperse or be obsolete because the competitor decided at last moment change this information or modify business tactics that we did not have in mind. I will then comment to my understanding that information isn’t something accurate while you get a lapse of time immediately preceding to the take a decision on strategy, but that it is constant, the same you can lose, change or cease to exist and completely loses the sense of making a strategy with this type of information. Other variables to take into account are those of the environment that I call them random not because they can not predict with accuracy or we may not have access to such information, but we do not have today with the necessary software or quantitative tools to be able to predict these variables, so to my terms then become random and unknown in terms of decision-making.