Study Identified Key Competences

Customer orientation, implementation strength and role are key competences of the future casting, June 23, 2010. The quality of governance and the impact of the sales affect the entrepreneurial success. Students and staff of the Department of Economics at the University of applied sciences Giessen-Friedberg surveyed therefore Managing Director, human resources and sales and marketing executives from 265 small, medium-sized and large enterprises from different industries, what powers will consider in sales and leadership positions for important. A key outcome of the inquiry is that salespeople have to act customizable and completion-oriented”, Prof. Dr. Waldemar Pelz, who initiated the study reported.

According to Pelz, who teaches international management and marketing at the University of applied sciences Giessen-Friedberg, the respondents felt in particular the ability to target-related self-discipline as indispensable key competence, both at sales employees as well as Junior executives. Competent lead in terms of leadership, business leaders, especially (about one third of respondents) expressed the need that communicates more openly in future, ensures a fair cooperation and taken a role model would. This result is consistent with other research findings. However, the vast majority of all respondents was convinced that there currently are leadership deficits in the companies. The significance of the study results is very high, according to Waldemar Pelz. “About 60 percent of all respondents had disciplinary leadership over many years and the experience necessary to be able to assess which requirements and capabilities are of importance in the future”, explains the Giessen Professor.

His opinion the result is also representative and valid for companies of all sizes and industries. About 39 percent of the companies surveyed had less than 100 employees, 49 percent were to the typical middle class and nine per cent Large companies. The respondents worked mainly in the metal and electrical industry, mechanical engineering, and in the area of financial services. Translate findings into training according to Professor fur, it is important that companies take into account the future skills requirements in their training and development programs. Except leadership aspects it’s mainly on the ability, to achieve a given objective and to implement things, because these skills significantly influences the company’s success”, he explains. This needs to be trained considers urgent. The full competence study is under professor / fur can be downloaded as a PDF. The findings from the study are both in the regular study applied as well in the training through the high school Centre for continuing education of the University of applied sciences Giessen-Friedberg. Combination of theory and practice provides students with the Faculty of Economics of the University of applied sciences Giessen-Friedberg five business courses, in which for the requirements of the be trained in the national and international economy. The lecturer team places this emphasis on practical orientation, scientific and international compatibility of study programmes. The teaching of leadership skills and a moderate specialization in selected areas of specialisation are in focus. Information and contact Giessen-Friedberg University of Applied Sciences Department of Economics Prof. Dr. Waldemar Pelz international management and marketing Wiesenstrasse 14 35390 Giessen press contact: Dr. Michael Gandhi Colmantstr. 39 53115 Bonn Tel.: 0228 966 998 54