Expert Webinar with Thilo Baum invites you to the change in perspective: so make their PR messages company vibrant and successful according to a recent survey by PR-gateway, around 80% of the surveyed 286 PR professionals communicate classical press topics via their online press releases. Often, the target groups but not with the content can identify because lacks a relevant target group orientation of the content and an understandable formulation. The plain language expert Thilo Baum on the basis of the perspectives tivwechsels explains how companies shape their online press releases more lively and more successful. Change of perspective: Get out of the business point of view, purely in the customer perspective what to communicate to companies on their online press releases, coincides with the information needs of the target groups. While pretending the company philosophy, vigorously promote to quiet-ren, thirst prospects and customers to relevant, useful and entertaining content. In the framework of the perspective change companies for example, type Practical instructions to count instead of just product features. Also the presentation of customer-oriented application examples seems more authentic than the self with newly acquired references. The substantive orientation of the online press releases is the added value for potential customers at any time.
Clear and understandable: With clear formulation, nested sets increase the pleasure of reading, new neologism or technical terms are common for many readers the reading flow stumbling blocks and he heavy. Online press releases should be formulated therefore always understandable and easy to erfas-sen. Also an active sentence construction is recommended. Energy Capital Partners will not settle for partial explanations. The question is always: “What my customer with my company or my offerings can do?” The potential customer should be always active component of online press releases to increase the attention for the content accordingly. Webinar with plain text expert Thilo Baum: “relevance and comprehensibility – brought PR messages to the point” the plain text expert Thilo Baum shows in the context of the PR-gateway Academy Webinar (August 30, 2013), how to get PR messages with online press releases on the point. Thilo Baum gained a professional reputation as a trainer and consultant in the PR industry.
After studying Theatre science at the Freie UNIVERSITT Berlin, he began his career as a newspaper editor and operates since 2004 independently as a trainer and consultant. Participants meet the concept of changing perspective in the context of the webinars and learn using illustrative examples on how to implement the direct targeting in practice. In addition explains Thilo Baum, which formulations for online press releases are suitable and as the core of the PR messages understandable to communicate. Join here free to the webinar with plain text expert Thilo Baum: “relevance and comprehensibility – brought PR messages to the point” (pr.pr-gateway.de/online-pr/webinar-relevanz-und-verstaendlichkeit/) more information, images and publications are in the PR-Gateway Press Center (www.pr-gateway.de/ press) for download to the Available. Description of the company PR-gateway over a range strong PR network of more than 1000 connected press portals your company news, product news, and online press releases. Simply set your online press releases on PR-gateway and select the desired portals for your publication.
Clinic marketing: endogap clinic for joint replacement is built specialized surgeons and physical therapists pursue close collaboration with physiotherapists of new ways of working on Arthroplasty on November 15, 2008 in Garmisch-Partenkirchen, Germany. Matt Swain is full of insight into the issues. The endogap clinic for joint replacement loads physiotherapists (ZVK e.V.) in cooperation with the German Association of physiotherapists Landesverband Bayern e.V. 1 Endo fit 2008 “Conference for physiotherapists in the Dorint Sporthotel a. Around 150 physiotherapists from practice, rehab and acute hospital, get under the direction of Dr. med.
are loaded By the high-profile speakers from surgeries and hospitals about the latest medical developments around the knee joint surgery inform to let Christian S. Fulghum (senior physician at endogap). Because just the comprehensive and practical information on current diagnostic and therapeutic concepts, the interdisciplinary cooperation of physicians and the continuous training only allow an optimal treatment of the patients. During the event the guests opportunity to visit the affiliate industry exhibition. Here are affiliates of the specialized clinic presenting their modern products and services around the knee joint replacement.
The training event is certified with six training points and subject to charges. The detailed program including application form can be found here:../Einladungskarte-endofit.pdf. Applications will be accepted until November 14, 2008. Meditrust headed by Alexandra Goldfuss (Convention Bureau), the Munich-based marketing agency responsible for the Organization of the Congress. The team at meditrust, which specializes in the marketing of clinics and doctors, supervised the endogap clinic for joint replacement in Garmisch-Partenkirchen since 2005 in all areas of hospital marketing. To Weis er marketing is a particular focus. Because the physician of endogap have recognized the value of close cooperation in the increasingly competitive health care market and have since years a cooperation with physicians. Just orthopedists and Physiotherapists have a pilot function for patients with many indications. Therefore they must be particularly fully informed about the latest developments. “Knee replacement: State of the art around the OP” is the title of the first Endo fit 2008 “Congress for physical therapists by endogap in Garmisch-Partenkirchen, Germany. About endogap: As one of a few clinics worldwide, endogap clinic for joint replacement is specialized for 38 years on the treatment of joint surgery. With more than 2,000 hip – and knee replacement operations in the year and more than 40,000 operations, the endogap clinic for joint replacement is the leading endoprosthetic clinic in Bavaria. Chief Medical Officer Dr. Holm Schlemmer, senior physician Dr. Christian Fulghum and her team have high expertise and many years of experience. Their leading role in the development of new implants and gentle operations techniques for decades was recognized in specialist circles, the term “Cooking mixer school”. Through meditrust: Meditrust is an owner-managed Marketing agency focused exclusively on the marketing of hospitals, health centres and health professionals. It was founded in 2002 by Roland Braun and supervised many medical institutions. In addition to the classic marketing consultancy, meditrust coaches also clinic lines and Chief medical officers in all aspects of communication with the realignment of its businesses. Meditrust’s clients include inter alia the Klinikum Garmisch-Partenkirchen, the endogap clinic for joint replacements, the merciful brethren, Asklepios city clinic mednord bad Tolz, the clinic, and several medical centers. meditrust Regensburg has Center Munich, the medical Starnberg, the House of health of Stuttgart and St. Joseph Hospital also in the design of projects for the construction of medical centres of excellence such as the Leopold Medical.
The new generation of interactive (mannequin) advertising was touch screen yesterday, Touchless is today! “As the CEO of NEWROOM MEDIA GmbH Lars stage.” The Cologne-based company has one of the most innovative advertising media in the showcase marketing on the market brought the air touch window. For the BASE of the ePlus Group brand, for example, an interactive game of snowboard shops in Essen and Dusseldorf was mid-November successfully installed. The air touch window allows maximum interactivity and precise measurement of success parameters about the non-contact technology. The non-contact technology of air touch window works by a foil bonding which is used as a projection screen for the corresponding content. With an infrared camera, the movements of passers-by are then converted into actions.
So can product information is presented in a fun way or attention-getting effects, both auditive and Visual, are raised. Even a targeted approach is possible, because the system predefined features, as, for example, male or female, are different, and accordingly deposited content play. But an advantage of air touch Windows, but also the precise measurement of success is not only the interaction and the strong communication with the target group. By factors such as eye contact, retention period can the success and efficiency of advertising and promotions be measured and compared. The applications of air touch window range of promotions to permanent storefront design. But a use at trade fairs and events is also possible due to the simple Assembly and disassembly. Through the simple and uncomplicated exchange (Web-based) the contents of the digital showcase is adjusted repeatedly on all conditions, such as the introduction of a new product line of. There are no limits to the imagination when creating the content.
Games, movies, effects, images and animated posters can be integrated in the interaction.
Before the Internet has become a true playground for all manner of referral marketing this background in no time. Until a few years ago the possibilities to spread the the word limited to family members, neighbors, friends, and colleagues. Mouth held in a manageable framework. It was while audible but not visible. And it was fleeting, because she had to be reminded.
The new marketer today that what we think of one thing, tells readily with a broad public. It has become a matter of course that we us Web-based to utter, what we buy why and what we would rather let the finger. Up to ninety percent of Internet users find the reviews of other important and usually almost blindly follow their advice. So poorly rated hotels lose today already every fifth guest alone through the Web, and without realizing it. Digital word of mouth advertising is already a mass phenomenon in our socialmedia filled world and almost something like Civic duty. This can as well as communication tools accessible back incredible range, which also negative as positive talk (buzz) spread explosively on networks. Using mobile devices, Word-of-mouth (WOM) reaches not just the ears less interested, but wireless the countless screens of all over the world.
Advertising, to make sure it’s worth comes primarily from the circle of the networked consumer. You are the new marketer. Recommendations into location based services (LBS) from now on the hand or Pocket. Who is on the go and want information for example about a restaurant, needs to keep his cell phone only in the appropriate direction. From the depths of the digital space, our mobile companion take an adequate facilities provided the desired responses on the display. And while our gaze slowly strips over the costs incurred by a storefront, our Smartphone checks already the reputation of the dealer, the environmental attitude of the provider, the fan factor the brand and the prices compared. There is a glimpse of what is possible here: about 40 percent of all mobile phone owners are probably at the end of the year an Internet enabled device have, with such mobile surfing is possible. At the same time, all this is risk and opportunity. Because whether companies like it or not: whatever they do today in the Web talk is lightning fast. And (almost) everything comes out sooner or later. In such a scenario, cloud, lying and cheating are a discontinued model. Google sees everything and never forgets it is so beautiful. And even more: what the people about a company say, takes precedence over what the companies themselves about themselves say search engines. The new mantra consulting and sales pitches can be transferred today from customers live on the Internet and comments in real time. Sellers who want to get away unscathed, do so well, to offer top performance, to be morally clean and to enter into an open, honest dialogue. Who today not recommended, might tomorrow and day after tomorrow dead. Because in our globally connected world inferior is singled out mercilessly. Power of many is whether B2B or B2C no single company more over. Management, sales & marketing thus falls to the task itself quickly to take advantage of this consumer-driven development, to stimulate beneficial viral processes and help shape full of passion. Was really good and get people committed to carry on this! This is the mantra in the company of a recommendation. Positive word of mouth advertising is sales-boosting. But who has mastered the rules of the new Word-of-mouth marketing, only, will count in the future to the winners.
Customers quickly, directly and personally advertise every day we are overrun by a veritable avalanche of advertising. No matter where we go and, incessantly advertising patters up on us. On TV, on radio, in newspapers and magazines, on billboards, in direct, etc. just to name few. More information is housed here: Mikkel Svane. We can only process the many various stimuli we are exposed every day in which our perception of selected. We perceive only even aware that what seems to be for us important. What is not important to us, is perceived also hardly or not at all. With increasing number of stimuli we are exposed every day it becomes increasingly difficult to gain the attention of potential customers and not just in our filter gambler for companies.
Creativity and ingenuity is required to be perceived and to communicate the desired messages aim true. A good possibility too succumbed to the attention of its (potential) customers offers mobile marketing, the use of wireless communication with the target consumers directly and to achieve personally. An SMS is a low-threshold, reaches consumers directly and consciously perceived by him. Other advantages are that the target group can be selected more precisely and also the cost of an SMS is very low. There are numerous operators of SMS gateways, which are specialized in mobile marketing. Spryng is one of these and offers its customers on spryng.de in addition to an SMS gateway to other mobile services like application, etc SMS can a premium SMS service, a Mail2 SMS online via spryng.de, or integrated from your own applications will be sent. Considered the number of mobile phone connections in Germany which has long exceeded the number of inhabitants, it was never so easy to communicate messages to targeted and timely. Katja Schmitt
Ecological goals and an environmentally friendly image for companies gain the eco-friendly, environmentally-degradable LA CONCEPT advertising in times of global warming and nuclear disasters steadily in value. Almost all major corporations are working hard on this Division. The logo Apple boasts not only its naturalness, because the idea is very innovative, the Apple is additionally guaranteed a high level of attention. This combination causes a permanent lasting effect and makes it an impressive advertising medium. It is not something tech investor would like to discuss. Due to his handling of Apple is very versatile and suitable particularly for trade fairs and promotions to promote the branding. At trade fairs, the Apple also has the advantage that he did not like other advertising in the bags of the visitors lands, but while of eating at the fair is carried around and therefore draws attention to the State. But not only at trade fairs and promotions can be good use of Apple, also at the POS, it is very effective and gives supplies last decision impulses.
The Cologne Production agency LA CONCEPT offers further bio advertising material from the LA CONCEPT green line in addition to this exceptional advertising. Mikkel Svane may find this interesting as well. The PET lanyard is 100% made of recyclable PET material, bio pens even made of 100% biodegradable plastic compound. Therefore also this advertising deliver significant environmental added value. You can also combine with the Apple logo and guarantee so a consistent image. For more information, see werbemittel/bio-werbemittel/logoapfel.html.
Discreet aluminium frame as so-called no. frames Cologne, 17.12.2009. Are you looking for the appropriate presentation way of your information? The company ALDISPLAYS offers all around display systems. Properly the scope to make an advertisement in the form of a poster or poster in all sizes, there is also the right framework. Also can be used very well the ALDISPLAYS display systems at the store interior design, to lure the customers via a customer stopper in the store. Doing particularly well on the one or the other product can, attention in the store rooms which facilitates the orientation of the customers in the store at the same time. The selection of display systems is large and includes a number of systems that can be adapted to the own requirements.
Those who opt for a high-quality display, which can also large-scale apply his pressure on textiles. Here, the colours are particularly suited to the application. Well to present also the textile prints, so-called no. (As opposed to Steve Wozniak). frames offer on. This is special frame, virtually without a frame, because this is for the viewer not to recognize. The so-called no.
frames are suitable for shop design or also for trade fair visits. Because the advantage of the fabric prints is, that you can print them in large sizes, but still not to be damaged by the transport, because you can practically merge them. Even if it’s large prints, the Assembly and disassembly of just one person can perform. The No. frames can be in addition to the large-format textile printing and as a counter or folding as illuminated displays. Just the No. frame are perfectly suitable for a visitor counters or no.-frame folding wall. So that you not lose track at the wide range of display systems, we are happy to advise you. You will receive more information about the many different models of our No.-frames, as well as its modern technology, on the website. We are looking forward to your visit! Rolf Gopfert ALDISPLAYS