This article is dedicated to those of you who are looking to develop, make, and capitalize on products, services and businesses. There is also dedicated to those marketers who are trying to understand this new technology and new thinking to present a business on the Internet. Regardless of the business, product or project you are trying to promote or present a serious and effective marketing is what you need. 1 – What is the market? 2 – What is marketing? 3 – What should I know about marketing? 4 – How to plan your marketing? It does not matter at the level of understanding of marketing you are, to recapitulate the basic understanding will help you strengthen your own knowledge. 1 – What is the market? The oldest record we have of the word “market” comes from the Latin word “Mercatus” which means a variety of different institutions, social relations, infrastructure where people exchange and barter goods, services and products. In simple Castilian, the market is where buyers and sellers exchange things of value. The most common compromise is to exchange the money for the good. And although the word market or twelfth century Mercatus. Today we all know that the market existed thousands of years BC. This means that the market is one of the oldest social structures that were used to not only set the value of the assets according to the demand and supply according to local and global needs, but also the market was the place to establish social ties.