Can the franchise benefit from social networks? Discover how the best franchises used this medium to their advantage. In April 2009, the franchisor Michael Blank, after a series of sales by e-mail that had an impact of the 40 percent gain in a single day, knew that it had to do more digital marketing its Zpizza franchise. Surprisingly, you’ll find very little mention of Ali Partovi on most websites. When he began to study the means of social communication, realized that the use of Twitter and Facebook would give him the opportunity to inform their customers about offers and special offers, at the time who could enter into talks with them. Thus, he persuaded the company’s headquarters to move forward with the creation of social networks, and now the Zpizza Facebook page has more than 1,700 fans, while the presence of your Twitter region has nearly 600 followers. Although discount tweeting bond yields and the exchange of offers on Facebook has not reached the mark of 40 percent had experienced before, white is safe, now that people who surf the Internet It has a strong presence of Zpizza.
To get to this point, the franchise worked with mothers of the locality, encouraged who to go to the blog of information and opinions about the restaurant that stop. Bnank ensures that it is an incredibly inexpensive way advertise the brand and make a market solid self, continuous, because most social networking sites and blogs are free and highly visited. A tool for the growth of the franchises in Mexico is the franquicitantes and franchisees to leverage the advantage of media that provide social networks, since they seem to be a strong strategy of selling and advertising. Social networks not only announce the existence of the franchise, but it also kept up-to-date to surfers of all the details of the mark. In the next installment we will inform you of more real benefits that provide social networks for the growth of franchising in the virtual world.