The new generation of interactive (mannequin) advertising was touch screen yesterday, Touchless is today! “As the CEO of NEWROOM MEDIA GmbH Lars stage.” The Cologne-based company has one of the most innovative advertising media in the showcase marketing on the market brought the air touch window. For the BASE of the ePlus Group brand, for example, an interactive game of snowboard shops in Essen and Dusseldorf was mid-November successfully installed. The air touch window allows maximum interactivity and precise measurement of success parameters about the non-contact technology. The non-contact technology of air touch window works by a foil bonding which is used as a projection screen for the corresponding content. With an infrared camera, the movements of passers-by are then converted into actions.
So can product information is presented in a fun way or attention-getting effects, both auditive and Visual, are raised. Even a targeted approach is possible, because the system predefined features, as, for example, male or female, are different, and accordingly deposited content play. But an advantage of air touch Windows, but also the precise measurement of success is not only the interaction and the strong communication with the target group. By factors such as eye contact, retention period can the success and efficiency of advertising and promotions be measured and compared. The applications of air touch window range of promotions to permanent storefront design. But a use at trade fairs and events is also possible due to the simple Assembly and disassembly. Through the simple and uncomplicated exchange (Web-based) the contents of the digital showcase is adjusted repeatedly on all conditions, such as the introduction of a new product line of. There are no limits to the imagination when creating the content.
Games, movies, effects, images and animated posters can be integrated in the interaction.