The platform for the new Burton snowboard – the world’s largest manufacturer of snowboards and accessories online shop starts with Demandware global relaunch of its online shops for winter sport fans Jena – the E-commerce specialist Demandware provides Burton snowboards. Also an own community site was integrated into the shop at burton.com in addition to comparison and review opportunities and product videos. With the online shop, Burton snowboard over the range increase would significantly increasing sales and turnover figures. On the basis of on-demand eCommerce-Demandware technology will realise the company in the future more country-specific shops. “Innovative design, versatile media use, as well as quick and easy internationalization capability were our main requirements for the new system of the shop”, Justin Olson, E-Commerce Director at Burton. “Demandware satisfies our requirements and in addition has numerous well-known references in the textile industry.” Demandware provides a scalable platform as an on-demand service Burton. Olson: “news, experiences, photos and videos around the themes of snowboard and winter sports can be exchanged in the integrated community platform. With the numerous social commerce features we want to establish burton.com online-shop as both as a meeting place for snowboarders in the Internet.” Stephan Schambach, founder and CEO of Demandware: “Demandware acquires technology, operation and further development of the E-commerce platform.
Thus accounts for the investment in a costly IT structure and Burton can concentrate entirely on its core competency of selling.” Regular free updates guarantee the topicality of the platform. Complete control over the shop design and the shopping experience is however still at Burton. Burton snowboards: Burton snowboards was founded by Jake Burton Carpenter in 1977 and is the world’s leading snowboard manufacturer. In the portfolio also clothing and accessories can be found in addition to snowboards, as well as corresponding accessories. The company is family owned and has sales offices in the United States, Austria, Australia, and Japan. More information:.
About Demandware: The software manufacturer offers E-commerce platform for growth companies and well-known brands a complete enterprise on-demand, which is available as a flexible, highly functional and efficient on-demand service. Demandware catalogers, retailers, and manufacturers can operate with customized E-commerce solutions – without having to buy software or to expensive data centers operate. Famous clients include s.Oliver, Timberland SportScheck, Playmobil, Crocs shoes, Barneys New York and Jones Apparel Group. Demandware was founded in 2004 by Intershop’s founder Stephan Schambach in Boston (United States). The team of founders can look back on many years of E-commerce experience and comes from companies such as ATG, Allaire, BroadVision, Macromedia, Intershop and NaviSite. The company is backed by well-known IT investors. More info:.